Parashat Balak
Weekly Parsha
Parashat Balak

Hashem asked Bilam who were the people with him, although He already knew the answer. This was done order to initiate a conversation, where Bilam would retain the mind frame needed to reply back, as opposed to criticizing him suddenly and leaving him too frightened to answer back.[75]
, and that is what is said concerning Balaam (Num. 24:4): “who falls and his eyes are open” (Num. Rabbah 12:8). 
[99] Rashi Berashis 17:3